In today's world, boosting your web presence means not only having a custom website, but rolling up your sleeves and digging into a little social media as well. Working the two in tandem is a subtle art.
Okay, think about it.
Social media traffic is great, but only if it's flowing toward you. When visitors leave your site and go to a social network, that doesn't necessarily help you meet your goals. Once they leave, they'll likely be lost to other distractions.
The internet is a big place. If someone lands on your page, it makes sense to provide them with an experience that engages their attention, piques their curiosity, and eventually prompts a call-to-action -- whether that means gathering emails for your newsletter, having people shop on your E-Commerce Website, or simply receiving a contact form.
Where there's traffic, there's hope.
A custom website is a tailor-made presentation. Social media requires active participation and involvement. Therefore, we recommend using social media as a way to reach out to people personally, make hype about new products, but ultimately bring them to your website.
When you run the show, you control the visitor's journey. Be aware that when it's Facebook, Twitter, Instagram or Youtube, you're competing for someone's attention against a whole lot of things that have nothing to do with your business.
Surprisingly, 26% of the top marketing sites put social icons in their headers! Facebook is worth $300 billion. Trust me, you need the visitors more than they do.
Our top recommendations:
- Link to social networks cautiously.
- Add social media icons to your website footer, rather than the header.
- Change the color of the icons so they are not so visually prominent. If you show the color, do so on the rollover.
- Link only to social networks where you are genuinely active, both sharing content and interacting with followers.
Here at Hazel Digital Media, we believe every custom website should be its own stimulating presentation. Take a look at our portfolioto see the functionality firsthand.
Or, feel free to drop us a line we'd love to hear from you.