Improving Your Online Presence

My old man used to rave about the efficacy of putting a full-color ad in the yellow pages. Before computers, it was that easy to get found, and then have folks driving down to your brick-and-mortar. Fast forward to 2016 where even the White House has its own YouTube channel.

The internet has definitely changed things, but the rules of the game are still pretty much the same. Staying relevant in the ever-changing tech world can be a little mystifying, but it's not as challenging as you might think. It's all about being active, and letting people know where to find you.

Custom Design Website

Welcome to the age of the millennial. Generation Y would do just about all of their shopping online if they could. In fact, a whopping 91% make a purchase on their smart phone every month, with 74% having compared competitor prices beforehand.

Whether you're trying to sell your products online with an e-commerce site, or simply want a place to pitch your services, a sleek, functional website will always be the foundation of your online presence. It is much more than an evolved yellow pages advertisement – it's the place where the call-to-action occurs. The fire of your marketing efforts will amount to little if you don't have a modern website for people to come back to.

We're not saying you have to try to be as hip as the kids, but nothing is less sexy and less effective than a website that still looks like this:

If you put some love into your website, people will know that you've put love into your company and your products as well. If you haven't updated your technology in a while, you should know that web designers are capable of some pretty amazing things these days. One such thing is called Responsive Design, which allows your site to morph itself depending on the device it's being viewed on. A custom website that looks beautiful on a smart phone is a website that youngsters will give their money to.

Always remember that nothing you do to promote yourself will be worth much without a great website to come back to at the end.

Social Media

This refers to any profile you or your company may have online. Facebook and Instagram are first to come to mind, but there are a lot of portals out there. In fact, there is likely an online community dedicated to your industry or niche, filled with people who are waiting to get to know you and your innovative business ideas.

Social media objectives can be intimidating, because they require more tenacity than simply posting up your website and calling it a day. It's an ever-shifting landscape of personalities and discussions, with all focus on the right now or the soon to be.

There are a lot of ways to approach social media, largely dependent on your audience and their reactions. Regardless, there's one imperative rule to live by: be genuine, and be cautious of over-selling yourself. It may sound counter-intuitive, but your website is the place to pitch, and your social media page is not. In the online world, most people simply want to have a conversation, and it's hard to have a conversation when someone has a hidden agenda.

Of course, if your business has a profile, social media can be a great way to spread the word about hot deals and new products. But you'll get the best reactions if you give people a reason to care: that is, be perpetually active and involved in the community.


Search Engine Optimization is the ribbon that ties the package together. For maximum results, you can hire a professional to launch an ongoing campaign that shifts alongside the search engines themselves. However, this isn't always necessary, and by simply implementing a few good practices, you can make it easier for people to find your sleek, custom website.

We have a lot to say about SEO, but the main thing you need to understand is that it's all about keywords. Try to come up with a list keywords that are relevant to you and your industry. The best keywords have high search volume and low competition. Google has tools that allow you to weigh the potency of each one.

Once you discover a few great keywords, use them everywhere. Put them in every paragraph of your website, in the page headers and navigation bars – put them in every Facebook post, and maybe even turn them into hashtags (i.e. #CustomWebDesign).

Boosting your online presence doesn't have to be as daunting as it seems. At the end of the day, the most important thing is to have a website that's attractive, navigable, and friendly toward all the different devices out there. Here at Hazel Digital Media, we specialize in giving your business a home on the web, and leading people to it. Contact Us today to learn more.

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