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The Importance of YouTube In a Digital Marketing Strategy

The Importance of YouTube In a Digital Marketing Strategy

Question: We all know that Google is the number one search engine. So, who's number two? Yahoo? MSN? Bing? - Nope.

Its YouTube.

Really?

Yep. You Tube. In October 2009, 3.7 Billion search queries were conducted on YouTube. ComSource, a source for digital intelligence, translates this into a 31% increase over the past 12 months. What does this mean for business owners?

The time to start thinking about posting your company video on YouTube is gone! It is time to start uploading any form (any good form) of promotional video content about your company to YouTube. You can even create your own YouTube channel for your company. When creating a YouTube channel or posting your video content to YouTube, an essential part of the process is YouTube Search Engine Optimization. Your video content should be tagged with the proper description, titles and tags to ensure that your content is found by your potential viewers.

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