In today's world, boosting your web presence means not only having a custom website, but rolling up your sleeves and digging into a little social media as well. Working the two in tandem is a subtle art. ..
We all know how quickly the web changes. What seems like a good idea today can turn obsolete before you know it. ..
It sure is a whole new world, isn't it? It seems like a short amount of time to have come such a long way from the dial-up days, and pages that looked like this: ..
Along with pretty buttons and killer graphics, a Home Page and an About Page are two things you'll find on nearly every website. Yet, when drafting content, many folks tend to blur the line between what each should accomplish. ..
Believe it or not, images on your website are one of the most important factors toward closing on a call-to-action. When used correctly, images allow you to make a more human connection with your target audience. Images allow one to experience your website, rather than just browse it. At the end of the day, the research speaks for itself: ..
My old man used to rave about the efficacy of putting a full-color ad in the yellow pages. Before computers, it was that easy to get found, and then have folks driving down to your brick-and-mortar. Fast forward to 2016 where even the White House has its own YouTube channel. ..
Over the years here at Hazel Digital Media, we've refined our design process, infusing cutting edge technology, allowing every custom design website to have its own unique aesthetic, but each with the same easy accessibility and readability. If you are considering building or improving your website, here are some fundamental ideas to keep in mind, which you'll find at work throughout our portfolio. ..
Giving your custom designed website an e-commerce function can be a great way to extend your brand and increase revenue. There's no reason your online image can't double as a storefront as well. ..
The electronic newsletter is the tried and true method for staying in touch with old clients and stirring up business with new ones. Today there is an estimated 2.5 billion active email users, with 91% checking their inbox every day! Ooh la la... ..
Your website may be a perfect 10, but if nobody can find it, there's a chance it's not reaching its full potential. These days, one of the most important rules of having a website is: make sure it gets along nicely with the search engines. ..
Here at Hazel Digital Media, we strive to create beautiful, functional websites for our clients. This means not only making pages that please the eye, but also making sure you can easily control the content from within. ..
The plain truth is that blogs are just good for business. Year after year, the inertia of the internet has proven this fact. An active blog drives customers to you, and serves to polish your brand in the digital marketplace. ..
For most custom websites HDM creates, you get your very own email that uses the url of your custom site (firstname.lastname@example.org). This quick tutorial will promptly show you how to set up email on your iPhone using iOS. ..
This guide explains how to configure your Microsoft Outlook 2010 to access your email account. ..
In this tutorial, you will learn how to how to configure your iPhone to access your email account.
This tutorial was created using a iPhone 4G running iOS 4.0. If you are using different hardware or a different OS version, these instructions may differ.
The domain example.com is used throughout this guide as a substitute for your domain name. If your domain is johnsmith.com, use johnsmith.com in place of example.com. ..
This guide explains how to configure your Android device running Lollipop OS to access your email account via the Gmail app version 5.5.101116392.
This tutorial was created using a HTC One M8 mobile phone running the Android Lollipop OS 5.0.1. ..
When you build a site with HDM, you get access to one of the most sophisticated content management systems currently available. Getting an ideal email arrangement couldn't be easier, as we're about to show you.
First, simply log in to the backend of your website by going to www.yourdomain.com/admin, and entering your log in information.
Once inside, refer to the menu on the left of the screen. Click Site Settings > E-Mail Accounts.
From here, you'll see an overview of the current email arrangement associated with your website. To create a new email user, click
New Email Account.
On this screen, enter the new email address exactly how you want it, followed by the first and last name associated with it, as well as your default email. Once you click 'Save,' you'll get an activation email sent to your default address that will allow you to finish the process, and create a password for your new address.
From this same page, you can also add an email alias. Email aliases make it possible to view and manage the emails of multiple addresses, all from the same inbox. If your current inbox is set up for email@example.com, it's possible for you to simultaneously view emails coming in for firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, etc.
Simply click Add Email Alias, and enter the address(es) you would like to receive emails for.
We hope you found this a helpful 'How-To.' When you create a custom website with Hazel Digital Media, we equip you with all of the tools you'll need to take your online business above and beyond.
For more information on arranging the perfect email situation, or to find out more about the many tools in your toolkit, feel free to Contact Us anytime...
There's no denying that spamming is quite the shady business. There are a lot of folks who participate in these kinds of activities, often because the start-up costs are minimal, and the return can be swift. There are a number of methods spammers use to obtain email addresses, and although the defenses have become increasingly sophisticated, the battle wages on. This is why, despite your best efforts to keep your email address hidden, you will likely still wind up with loads of junk email. ..
Note: the steps detailed below apply to Dreamweaver version above 2014.1.1. To find out your Dreamweaver version go to Help -> About Dreamweaver ..
Many business owners create their website with hopes that it will last for decades. In reality, web technologies are constantly changing and evolving. As web technologies evolve, the average ‘shelf-life’ of a website tends to be around 3-5 years. Below are some of the recent changes in website design that business owners should be aware of for 2015. ..
Here is some direction on what to do about negative Google Reviews: ..
Email marketing campaigns represent a powerful tool to reach your customers on a consistent basis. However any time you send out a message to a large list of email recipients you my encounter a bounce back error message. The various messages that you may see all reflect one of two instances which occur in email marketing, a Soft Bounce, and a Hard Bounce.
Soft Bounce ..
Newsletters are great for generating interest in your company, driving traffic to your site, and keeping your loyals updated on the goings-on of your operation. If you can learn to effectively automate your newsletters, you can do all of this while saving yourself a heaping amount of time. And as business owners, what could be better than more time? ..
With today's email clients, it's possible to use secure SSL connections for added security. Doing so ensures that if another person somehow has the ability to eavesdrop on your Internet connections, that person won't be able to view your password or the contents of your e-mail. ..
To override your cache and perform a hard refresh, press Ctrl+F5. If you use a Mac press: Command+R. ..
Search Engine Optimization is the practice of getting your custom website on the front page of Google or Bing (or whichever service you use) for a given search term. SEO is an essential part of having your own website, and although this relatively new industry has a lot of strange twists and turns, today we're going to help you understand why it's vital, and where to start. ..
By now, you've scoured the Internet, collecting the best practices and tactics for your Email Marketing Campaign; you've written the perfect message for the perfect audience, and you've sent your work out into cyberspace. Now it's time to see just how fruitful the product of your labor is, using the in-depth Analytics & Reports toolbelt that came with your HDM custom website. ..
Do you ever notice how when people are sad, they say they're feeling blue? Or when they're angry, they say that they're seeing red? When it comes to visuals, colors are never random. Going back through the history of painting, cinema, and of course, marketing, you better believe that every single pigment is given a great deal of consideration. ..
You may not realize it at first, but the way in which people view your Email Campaign can greatly impact what your message needs to look like to be effective. ..
“When you write and publish awesome content on your blog, good things will come your way.” – Nicholas Whitmore ..
Last time we talked about The basic guidelines for how to write a good blog post. Hopefully you found our tips from the previous post helpful, and hopefully those itchy fingers of yours have been buzzing with blog euphoria. ..
“Blogging isn't about publishing as much as you can, it's about publishing as smart as you can.” – Jon Morrow ..
As many of you may know, an important vulnerability has been recently discovered for OpenSSL (you can read about it here).
Creating the perfect email marketing campaign is no easy task. It's truly a science as well as an art form, and effective recipes are inevitably going to differ between each business and industry. However, there are good guidelines to follow, and a set of rules you should be playing by, no matter who you are. Below, we've organized a concise and comprehensive list of things to keep in mind as you embark on your Email Marketing odyssey. ..
We recently came into contact with the
Home Builders Association of Hilton Head. In our communications, we
eventually worked together to shed some light on company goals in the
online arena, and thereby isolate certain deficiencies with their
current web presence at the time.
Oh, the times, they are a-changin'. As a boy, I recall that when my father wanted to drum up some business, all he had to do was put his picture in the yellow pages. But now the year is 2014, and if you haven't got a website, you could be missing out on more than a few potential clients. ..
Begin by logging into the backend of your website, accessed via yourdomainname.com/admin. Enter your username and password to get in. ..
Begin by logging into the backend of your website, accessed via yourdomainname.com/admin. Enter your username and password to get in. ..
Creating a good-looking, hard-working Email Marketing Campaign has never been easier. When you create a custom website through Hazel Digital Media, you'll find that creating a sleek and effective campaign can be done over the course of a few quick, guided steps. ..
For most custom websites HDM creates, you get your very own email that uses the url of your custom site (email@example.com). This quick tutorial will promptly show you how to set up email on Android 4.0. ..
We'd like to take a quick moment to tell you how to change the password that logs you into the backend of your website. This password is a commodity, and should be treated like one, as it grants you access to all of the content, analytics, and critical information of your business's online presence. There are a number of reasons why one might wish to change their password, but ultimately, if you feel like the security of your site could be compromised at any time, it's a good idea to go ahead and change it. Luckily, every custom website that Hazel Digital Media creates uses the same, state-of-the-art technology, so making quick fixes like this is no sweat. ..
Welcome to Round 2! If you, like many, find yourself dipping your toes into the vast ocean of email marketing, but aren't quite sure how to begin, then never fear – you've come to the right place. In our last segment on Email Marketing , we gave some do's, some dont's, and some good practices when it comes to crafting the perfect Subject Line. Today, we'd like to expand on that by observing and comparing some of the best and worst out there. You may be surprised at what you see. ..
When you build a custom website with Hazel Digital Media, you don't just get yourself a pretty website. What visitors see is only the tip of the iceberg. You are also getting your hands on today's most sophisticated admin console, meaning the backend of your website – what you see – is lush with all of the tools you'll need to stay organized, measure analytics, and ultimately grow your client base. ..
Today, there are more businesses trying to sell their services and push their products than ever before. In such a grand sea of competition, it may difficult to think how one may set themselves apart and grab the attention of the consumers who could truly benefit. One surprisingly effective answer to this dilemma is the creation and distribution of a well-designed logo. ..
To forward your email address to another email address you need to log in to your webmail console at http://mail.yourdomain.com and then go to Settings > Mail in the left side menu, type in the email address you want to forward to, inside Forwarding field and Save.
See the following screenshot: ..
Welcome to the digital age! Never has there been a better time to get your message to the masses, or to place your product in the hands of target markets. Only one problem: greater amounts of information = greatly lowered attention spans. Don't worry, you've come to the right place, and this post is going to teach you how to pack a punch with your messages, and perfect the art of Email Marketing. ..
We often place redundant content and links on the websites we design, especially on the home page and in the sidebar and footer. We think this is smart, so long as it suits the goals of the site. Redundancy can also very easily be a bad thing. Here are some examples, both good and bad.
Home pages: we often place 'teaser' content from other sections of the site (about us, blog, etc.) on the home page. This acts as a lead-in for the various sections of your site, and offers visitors an overview of the content available on your site. These lead-ins are always accompanied by a button or link to their respective section of the website: 'read more about us', 'visit our blog', etc.
We also tend to place key information and links in multiple places throughout the site, especially in the header, footer, and sidebar. Important information like your company phone number or physical address should be easy to find, no matter what part of the site your user is on. Furthermore, the 'call to action' buttons on your website should be prominent and easy to find on every page. For example, if your goal is to generate inquiries, it's beneficial for your visitors to see 'contact us' in multiple places. It's important not to go overboard; you might irritate or annoy your visitors. The goal is always to improve the functionality of the site and make it as user-friendly as possible.
Another consideration is varying user behavior. We (almost) always have 'home' as the first link in the main navigation. We also make the logo a link to the home page. It isn't necessary to have two home page links side by side, but it doesn't hurt anything, and it accommodates a broader audience; some people are conditioned to click the logo, others will be looking at the main navigation.
These examples explain why we prefer to err on the side of 'good' redundancy. Bad redundancy equates to poor organization of your site's content. Or, it could simply be anything that is confusing or unclear. For instance, it doesn't make sense to place a 'contact us' button on your contact page. Similarly, if a user is browsing your online store, they don't need to see a 'shop now' button. However, you probably want several 'buy now' and 'view cart' buttons placed strategically on those pages.
All of this to say, when placing key information and links throughout your site, it is very important to consider the goals of the website, as well as how your visitors are going to interact with the site. With such a high saturation of websites and available information, it is more important than ever to make your website as clear and easy to use as possible. ..
We are migrating all sites and infrastructure to the Amazon Web Services platform. Important DNS changes are required on your behalf by June 20 at the latest in order for your sites to remain online, and we’re aiming for the actual migration to take play in late June. ..
Start by logging into the backend of your site, by going to yourdomain.com/admin, and log in by entering your username (email) & password and you're in. Once inside the Content Management System, you'll see a long set of navigation buttons on the left side. ..
One of the greatest parts about building your website with HDM is that you get access to one of the most informative and user-friendly Analytics & Reports tools available. Learn everything about how your site's doing out there in cyberspace. These days, it's critical for every business to stay in the know – keep reading, and we'll show you how. ..
An Email Marketing Campaign is a great way to update loyal clients, reach out to new ones, and ultimately boost your SEO rating. An Email Newsletter can be sent to your entire customer database at some future date with just a few clicks – follow these simple steps below, and you'll be on your way in no time. ..
Editing your web pages with HDM couldn't be easier. When you need to make quick changes to the content, touch up the text, or just make sure that everything looks and feels pristine, you're just a few clicks away. Just follow these easy steps below, and you'll be a webmaster in no time. ..
It is common for many organizations to have a company blog. However, many companies have a blog that is completely separate from their corporate website. Meaning, a company will have a website on one domain name (yourcompany.com), then have their blog hosted on a completely different domain and site (companyblog.wordpress.com). ..
You risk getting your domain blacklisted
Sending attachments or graphics, or email content your customers and prospects did not request risks you being blacklisted. This is a serious issue for small businesses as your domain name normally matches your website and entire brand (if your domain name does not match your website and entire brand, you need to quit reading this and call us immediately).
Anti-spam laws state that you must offer a simple ability for the recipient to unsubscribe from your Email Newsletter. When business do not utilize a proper email marketing platform, the ability for the recipient to unsubscribe is non-existent.
When you're not using a proper email marketing platform, there are no metrics to measure your efforts and response. This is a 'blast and hope' scenario with no analytics to backup your effort. Thus, you have no data to base any type of follow-up marketing activities.
When you're not using a proper email marketing platform, it is next to impossible to obtain a professional-looking design. The poor design poses a challenge to maintaing the integrity of your brand. Also, when not using a proper email marketing platform, your graphics can get caught in spam filters, so your true message is never delivered.
When you're not using a proper email marketing platform, each time an email address bounces back, this bounce will land in your inbox. This causes you to have to manually clean your email list, which is not efficient, you and your team have better things to do during the course of the day.
Also, you must carefully monitor unsubscribe requests, good email marketing platform handles this for you through an automated system.
So, in the end, all of this adds up to serious issues. When making an attempt to do an email marketing campaign without a proper platform, you'll end up spending more time than necessary for a result that is unprofessional and ineffective. Its a no brainer to contact us so we can assist you with your online goals. ..
I had the good fortune of starting in the communications business under the tutelage of one of the last century's giants of advertising. This was Don Gwaltney, back when he was recently retired from the Chicago home office of Leo Burnett. ..