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Benefits of Hiring a Professional Copywriter

HDM Admin - Thursday, November 08, 2012
I know what you're thinking.  I wrote papers every other day in college – how hard could it possibly be to write the content for my own website?  And really, why should it be so hard?  I know all the ins and outs of my own business – I know all about our mission and our market...  Piece of cake, right?

Well, not really. Most businesses find after only a few paragraphs, that even though the information is there in the mind, translating it effectively into engaging, yet concise copy can be quite a challenge.  Especially here in the digital age.  

Any prospective client most likely has a lot, a lot, of other sites they intend to check out.  Yours just happens to be one of them. If they don't see something they like within the first few seconds, they're clicking right back out, and all your beautiful graphics go unseen. Do you think you have the creative mojo to hook your readers within the first couple lines?

Let's try a quick exercise. Go to Google, and search for some of your competitors. Go to their home page, and see what they're bringing to bat with. Most likely, it's bland and uninteresting... Well, alright!  Here's a great chance to score some runs on the other team!

And one more thing – while you're on these other sites, take a look at the grammar and punctuation.  I'm sorry to say that commas and apostrophes are so horrendously misused these days, it hurts. This is something that is almost always overlooked, and though the average user probably won't notice, you don't want to lose the one that does.  If they happen to be grammar freaks like me, using their instead of they're is a real deal breaker.

So here's how it works: if you click this copywriting link, or the one below, you'll be taken to a digital .pdf questionnaire, where we'll get some basic information about you.  Where are you from, how long have you been in business, what's your favorite part about what you do, etc. This allows us to get the information directly from your mind, but then to translate it into snappy, engaging, witty (dare we say poetic?) copywriting.

The most important thing we want to work with you on, is the voice of your website. Unfortunately, snappy logos and fancy graphics are insufficient alone. They may act as the face for your site, but every good looking face needs the voice to match.  As you're reading this, you ought to be able to hear the energy, enthusiasm, and overall distinctive qualities that make it different from any other blog you'll read – just as no two people sound exactly alike.

 Most likely, those other sites you were checking out had a bit of a monotone quality to them. I don't know about you, but I sure never paid attention to the monotone professors, and I'm definitely not going to want to stick around a site with plain copy!

 So, what is your voice? Is it... Formal? Informal? Intimate? Serious? Playful? Perhaps it's many of these. Perhaps it's none of these. The options are virtually limitless. We want to work with you to make sure your site gets the copy it deserves. Your site is a supermodel, and we want to give it the heart throb tone it needs to become irresistible.

So what do you say? Care to copy with us?

If you have any questions, need more information, or you just want to talk, we'd love to meet you.  Fill out a quick Contact Form, or call us today.
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