5 Reasons Why You Need A Blog
The plain truth is that blogs are just
good for business. Year after year, the inertia of the internet has
proven this fact. An active blog drives customers to you, and serves
to polish your brand in the digital marketplace.
1. Search Engine Optimization
Keywords have been, and continue to be
the building blocks of SEO. Blogs are a fun and easy way to saturate
your site with the right keywords. More importantly, the spiders of
the search engines like crawling on fresh, new pages, and updating
your blog puts your site perpetually back into orbit.
Finally, if you're able to get a really
rockin' blog going, you can have other sites regularly linking to
your posts. Links back to your web site are the ultimate weapon in
the game of Search Engine Optimization, so it's worthwhile not only
having a blog, put putting a little love into it as well.
2. Writing The Industry Handbook
You would consider yourself a
professional in your field, wouldn't you? When you write blog posts
that contain useful, valuable information, you have the power of
immediately providing insightful answers to those in need. This
serves to set you apart, and establish your brand as someone with
unique expertise.
As your blog continues to mature, it
will inevitably become a comprehensive resource, covering an
extensive range of topics. Over time, a quality blog can turn into a
true business primer. Then you can tell people you literally wrote
the book on your industry!
3. Social Media
These days, having an online presence
extends beyond just having a beautiful website. The internet has
become a living environment, teeming with activity. Today's
businessperson is expected to be part of the ongoing interaction.
Blogs are an easy way to stay involved.
Better yet, they allow you to cultivate the conversation on your own
terms. When making a blog post, it helps to ask the right questions,
and invite your readers to be involved in the discussion. You can
grow the talking circle by sharing every post to Facebook or Twitter.
4. Start a Dialogue With Your
Customers
Every successful business needs quality
customer service. As a consequence of the internet age, it can be
difficult to put a personal touch on what you're doing. Online
consumers can understandably feel alienated with all that cyberspace
between you and them.
By blogging often, and then merging
that with your social media, you're not only starting a group
discussion, you're also inviting people into individual conversation.
Whether they're mere comments or important questions, you're creating
an avenue for customers to reach you directly. And if potential
clients notice how responsive you are on social media, you can bet
they'll feel pretty comfortable contacting you.
5. Create A Call-To-Action
A company that consistently creates
quality content is likely to hook more new customers than one who
remains stagnant. Whether online users are looking for an answer to a
question, or they secretly feel like making an impulse purchase, blog
posts undeniably create an opportunity to convert clicks into new
business.
Whatever your products or services are,
you can talk about them from many different angles. Don't be afraid
to use your blog to push a certain item. Many online purchases happen
after having read about it on a blog.
Conclusion
We can all agree that the internet has
become an ever-increasing database of useful information. But to be
honest, it's also become a depository for minutia as well. Keep this
in mind while writing your blog – a little bit of love goes a long
way.
For more information about blogs and social media, feel free to Contact Us today!
The plain truth is that blogs are just good for business. Year after year, the inertia of the internet has proven this fact. An active blog drives customers to you, and serves to polish your brand in the digital marketplace.
1. Search Engine Optimization
Keywords have been, and continue to be the building blocks of SEO. Blogs are a fun and easy way to saturate your site with the right keywords. More importantly, the spiders of the search engines like crawling on fresh, new pages, and updating your blog puts your site perpetually back into orbit.
Finally, if you're able to get a really rockin' blog going, you can have other sites regularly linking to your posts. Links back to your web site are the ultimate weapon in the game of Search Engine Optimization, so it's worthwhile not only having a blog, put putting a little love into it as well.
2. Writing The Industry Handbook
You would consider yourself a professional in your field, wouldn't you? When you write blog posts that contain useful, valuable information, you have the power of immediately providing insightful answers to those in need. This serves to set you apart, and establish your brand as someone with unique expertise.
As your blog continues to mature, it will inevitably become a comprehensive resource, covering an extensive range of topics. Over time, a quality blog can turn into a true business primer. Then you can tell people you literally wrote the book on your industry!
3. Social Media
These days, having an online presence extends beyond just having a beautiful website. The internet has become a living environment, teeming with activity. Today's businessperson is expected to be part of the ongoing interaction.
Blogs are an easy way to stay involved. Better yet, they allow you to cultivate the conversation on your own terms. When making a blog post, it helps to ask the right questions, and invite your readers to be involved in the discussion. You can grow the talking circle by sharing every post to Facebook or Twitter.
4. Start a Dialogue With Your Customers
Every successful business needs quality customer service. As a consequence of the internet age, it can be difficult to put a personal touch on what you're doing. Online consumers can understandably feel alienated with all that cyberspace between you and them.
By blogging often, and then merging that with your social media, you're not only starting a group discussion, you're also inviting people into individual conversation. Whether they're mere comments or important questions, you're creating an avenue for customers to reach you directly. And if potential clients notice how responsive you are on social media, you can bet they'll feel pretty comfortable contacting you.
5. Create A Call-To-Action
A company that consistently creates quality content is likely to hook more new customers than one who remains stagnant. Whether online users are looking for an answer to a question, or they secretly feel like making an impulse purchase, blog posts undeniably create an opportunity to convert clicks into new business.
Whatever your products or services are, you can talk about them from many different angles. Don't be afraid to use your blog to push a certain item. Many online purchases happen after having read about it on a blog.
Conclusion
We can all agree that the internet has become an ever-increasing database of useful information. But to be honest, it's also become a depository for minutia as well. Keep this in mind while writing your blog – a little bit of love goes a long way.
For more information about blogs and social media, feel free to Contact Us today!