It is common for many organizations to have a company blog. However, many companies have a blog that is completely separate from their corporate website. Meaning, a company will have a website on one domain name (yourcompany.com), then have their blog hosted on a completely different domain and site (companyblog.wordpress.com)..
We recently came into contact with the
Home Builders Association of Hilton Head. In our communications, we
eventually worked together to shed some light on company goals in the
online arena, and thereby isolate certain deficiencies with their
current web presence at the time.
They had certain things they wanted.
We often place redundant content and links on the websites we design, especially on the home page and in the sidebar and footer. We think this is smart, so long as it suits the goals of the site. Redundancy can also very easily be a bad thing. Here are some.