I know what you're thinking. I wrote papers every other day in college – how hard could it possibly be to write the content for my own website? And really, why should it be so hard? I know all the ins and outs of my own business – I know.
Oh, the times, they are a-changin'. As a boy, I recall that when my father wanted to drum up some business, all he had to do was put his picture in the yellow pages. But now the year is 2023, and if you haven't got a website, you could be.
Did you know that writing copy for a website is an art. Engaging the reader, effectively delivering your message while also generating search engine optimization points is where the art lies. Effective business messaging attracts and holds customers, builds brand awareness and explains products and services irresistibly. If you're providing.
