Over the years here at Hazel Digital Media, we've refined our design process, infusing cutting edge technology, allowing every custom design website to have its own unique aesthetic, but each with the same easy accessibility and readability. If you are considering building or improving your website, here are some fundamental ideas to keep in mind, which you'll find at work throughout our portfolio.
This principle is first and foremost for a user-friendly website design. You want to have big buttons at the top of each page that make it easy for anyone to know where they are, and where they need to go.
Each page should have a simple, direct title, so that potential customers can find the information they need immediately. If you lose their attention span, most surfers are just going to look somewhere else.
Furthermore, you should always have your logo in the top left corner, which takes you back to the home page upon clicking. Nothing is more frustrating than getting lost or stuck in someone's website, and having to backtrack.
In a lot of ways, your website is like a living brochure for your business, but it can also be your store front as well. The website that is most user-friendly is one that engages viewers, and takes them on a journey through the site.
You want to structure your content so that people will eventually browse their way to that magical call-to-action at the end.
You'll have to decide exactly what your call-to-action looks like, whether it's a download, a link to a document, or most likely: the contact page. Whatever your goal, it's a good idea to have some form of contact on every page. We typically recommend including it in the footer at the bottom of each page, providing phone numbers, emails, everything. This ensures that you are always easily-reachable.
It goes without saying that a user-friendly website needs to be mobile-friendly as well. In another post, we discussed the difference between a mobile site and a responsive site.
The joy of the internet is that it's an interactive, multimedia experience. Images can go a long way toward maintaining attention and involvement, as well as providing instant information. A good website always has just the right amount of images and icons, which should be both beautiful and professional.
You'll also want to think about this in terms of your overall aesthetic. A website is much more fun to peruse when it's pretty.
Whether you're considering a brand new custom design website, or maybe just upgrades to your old one, Hazel Digital Media is here to help. All of our websites combine aesthetic with functionality.
Take a look at our portfolio to see some of the user-friendly websites we've already created.
Or, feel free to Contact Us today with questions or comments. We'd love to hear from you.