Along with pretty buttons and killer graphics, a Home Page and an About Page are two things you'll find on nearly every website. Yet, when drafting content, many folks tend to blur the line between what each should accomplish.
Your Home Page is often the first impression people will have of your business. You have a short amount of time to convince the ever-fickle web-surfer that your website is worth sticking around for.
Solid Home Page content should quickly illustrate the core benefits of your business, whether it's a catchy tagline summarizing the rest of the site, or simply an overview of your key services.
You can also consider adding things like:
It's analogous to someone walking through the front doors of your shop for the first time: they're going to take an overview to see if they walked into the right store. If the first thing they see is your picture and your bio, they'll likely have no clue if they're in the right place or not.
If they like what they see, a visitor to your site will stick around for a look – and if they wander over to your About Page, it usually means they're ready to get to know the humans behind the scenes. If the Home Page is the what and how, then the About Page should be the why.
This is a good place for pictures of you, the history of the business, a list of charities you support – anything you want about yourself that reinforces your brand and builds trustworthiness. Potential customers are much more likely to fancy you if they know you're genuinely passionate about what you do.
A little bit of overlap in content between these two pages is natural. But as a rule of thumb, Home Page content is all about the broad, concise, and catchy overview of your business's special benefits, whereas the About Page gives you some room to get personal.
At the end of the day, always keep in mind that although your website is about you, it's really more about what you can do for your customers.
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