Did you know that writing copy for a website is an art. Engaging the reader, effectively delivering your message while also generating search engine optimization points is where the art lies. Effective business messaging attracts and holds customers, builds brand awareness and explains products and services irresistibly. If you're providing.
Search Engine Optimization is
the practice of getting your custom website on the front page of
Google or Bing (or whichever service you use) for a given search
term. SEO is an essential part of having your own website, and
although this relatively new industry has a lot of strange.
Do you ever notice how when people are
sad, they say they're feeling blue? Or when they're angry,
they say that they're seeing red? When it comes to visuals,
colors are never random. Going back through the history of painting,
cinema, and of course, marketing, you better believe that every.
The plain truth is that blogs are just
good for business. Year after year, the inertia of the internet has
proven this fact. An active blog drives customers to you, and serves
to polish your brand in the digital marketplace.
1. Search Engine Optimization
Keywords have been, and continue to.
Over the past few years SSL Certificates have become a basic requirement for all websites. SSL Certificates protect your website visitors and customers from identity thieves and hackers. These identity thieves and hackers are looking to steal not only credit card information, but also the most basic information you submit.
Along with pretty buttons and killer
graphics, a Home Page and an About Page are two things you'll find on
nearly every website. Yet, when drafting content, many folks tend to
blur the line between what each should accomplish.
So... What Is The Difference?
Your Home Page is often the.
I had the good fortune of starting in the communications business under the tutelage of one of the last century's giants of advertising. This was Don Gwaltney, back when he was recently retired from the Chicago home office of Leo Burnett.
I met Don by happenstance at a golf tournament,.
Today, there are more businesses trying to sell their services and push their products than ever before. In such a grand sea of competition, it may difficult to think how one may set themselves apart and grab the attention of the consumers who could truly benefit. One surprisingly effective answer.
Giving your custom designed website an
e-commerce function can be a great way to extend your brand and
increase revenue. There's no reason your online image can't double as
a storefront as well.
However, as with anything else in
business, there is no magic formula for a successful e-commerce site..
Your website may
be a perfect 10, but if nobody can find it, there's a chance it's not
reaching its full potential. These days, one of the most important
rules of having a website is: make sure it gets along nicely with the
search engines.
You'll thank
yourself in the.
