Blog

Website Design Information, Trends, and Announcements

Copywriting for Your Website

Did you know that writing copy for a website is an art. Engaging the reader, effectively delivering your message while also generating search engine optimization points is where the art lies. Effective business messaging attracts and holds customers, builds brand awareness and explains products and services irresistibly. If you're providing.

Read More

Basic SEO

Search Engine Optimization is the practice of getting your custom website on the front page of Google or Bing (or whichever service you use) for a given search term. SEO is an essential part of having your own website, and although this relatively new industry has a lot of strange.

Read More

The Official HDM Color Guide

Do you ever notice how when people are sad, they say they're feeling blue? Or when they're angry, they say that they're seeing red? When it comes to visuals, colors are never random. Going back through the history of painting, cinema, and of course, marketing, you better believe that every.

Read More

5 Reasons Why You Need A Blog

The plain truth is that blogs are just good for business. Year after year, the inertia of the internet has proven this fact. An active blog drives customers to you, and serves to polish your brand in the digital marketplace. 1. Search Engine Optimization Keywords have been, and continue to.

Read More

Benefits of an SSL Certificate

Over the past few years SSL Certificates have become a basic requirement for all websites. SSL Certificates protect your website visitors and customers from identity thieves and hackers. These identity thieves and hackers are looking to steal not only credit card information, but also the most basic information you submit.

Read More

The Difference Between your Home Page and your About Page

Along with pretty buttons and killer graphics, a Home Page and an About Page are two things you'll find on nearly every website. Yet, when drafting content, many folks tend to blur the line between what each should accomplish. So... What Is The Difference? Your Home Page is often the.

Read More

This Is Not Your Father's Oldsmobile

I had the good fortune of starting in the communications business under the tutelage of one of the last century's giants of advertising. This was Don Gwaltney, back when he was recently retired from the Chicago home office of Leo Burnett. I met Don by happenstance at a golf tournament,.

Read More

Importance of Logo Design

Today, there are more businesses trying to sell their services and push their products than ever before. In such a grand sea of competition, it may difficult to think how one may set themselves apart and grab the attention of the consumers who could truly benefit. One surprisingly effective answer.

Read More

Successful E-Commerce

Giving your custom designed website an e-commerce function can be a great way to extend your brand and increase revenue. There's no reason your online image can't double as a storefront as well. However, as with anything else in business, there is no magic formula for a successful e-commerce site..

Read More

3 Things To Know About SEO Before Designing Your Website

Your website may be a perfect 10, but if nobody can find it, there's a chance it's not reaching its full potential. These days, one of the most important rules of having a website is: make sure it gets along nicely with the search engines. You'll thank yourself in the.

Read More